Bestseller

Decrease appearance of wrinkles by 20%*

VITAL C hydrating anti-ageing serum

Name: VITAL C hydrating anti-ageing serum
Brand: Image Skincare
SKU: V-351
Price: 105.0 GBP
Availability: InStock
Rating: 4.7 (2593 reviews)

Best-selling daily vitamin C serum

See full details

Size: 50 ml

£105.00

Free shipping on orders over £75

Next working day shipping*

Decreases the appearance of fine lines and wrinkles by 20%*
100% of users agreed that the product hydrates the skin*
100% of users agreed that skin feels smoother*

Our #1 bestselling serum softens the appearance of wrinkles, supports skin elasticity and fights environmental damage.

Fresh, energising aroma courtesy of natural orange peel.

Developed by an esthetician and plastic surgeon. Experience clinical skincare, simplified.

Dr. Marc Ronert, M.D. CEO & Co-founder

50K+

50,000+ Professionals trust IMAGE Skincare

DETAILS

This award-winning vitamin C facial serum is a founder favourite that's loved by all skin types. The high-potency formula is clinically proven to improve hydration and decrease the appearance of fine lines. Hyaluronic acid helps to lock in hydration and supports the look of plump, bouncy skin. Formulated with multiple forms of vitamin C to help brighten the skin, fight the appearance of dullness and reduce signs of environmental damage.

CLINICAL RESULTS

In 4 weeks:

Decreases the appearance of fine lines and wrinkles by 20%*

Improves hydration by 20%*

100% of users agreed that the product hydrates the skin*

100% of users agreed that skin feels smoother*

89% of users agreed that the product brightens the skin*

89% of users agreed that the product soothes dry skin*

*Based on a 4-week clinical study and consumer panel of 35 participants ages 25 – 55 with daily application of VITAL C hydrating anti-ageing serum. All photos taken at a third-party independent clinical testing laboratory. Photos have not been retouched. Study data on file with Image International Manufacturing, LLC.

VITAL C is our original and bestselling collection of vitamin C skincare products, powered by potent, multi-benefit vitamin C. This formula has been modernised to meet our clean clinical skincare™ standard and formulated without parabens, phthalates, mineral oils, artificial fragrances, synthetic dyes or animal testing.

WHY IT WORKS

Imparts noticeable brightness and glow
Helps to lock in hydration with hyaluronic acid
Aids in minimising the appearance of lines and wrinkles
Helps to fight the look of dark spots, discolouration and uneven tone
Provides antioxidant defense against daily skin stressors
Instantly soothes dull, dry skin while reducing visible signs of stress and fatigue

HOW TO USE

Apply to cleansed skin in the morning and evening for best results.

THE IMAGE WAY
A serum provides powerful, targeted treatment and an antioxidant line of defence. After cleansing with your preferred IMAGE cleanser, dispense 1 – 2 pumps of serum and apply liberally to the face and neck. Don’t forget DAILY PREVENTION SPF moisturiser during the day. Use a repair crème at night to nourish the skin while you sleep.

OUR PRO SAYS
Add 2 – 3 drops of AGELESS total pure hyaluronic6 filler before application for an added boost of hydration.

INGREDIENTS

KEY INGREDIENTS:

Multi-vitamin C complex:
A blend of tetrahexyldecyl ascorbate, ascorbic acid, magnesium ascorbyl phosphate and ascorbyl palmitate that brightens, tightens and smoothes the skin

Hyaluronic acid:
A moisture-magnet ingredient that helps to lock vital hydration into the skin, leaving it plump- and youthful-looking

Antioxidant blend:
A blend of nourishing antioxidants like green tea help to defend the skin against daily threats from environmental damage

INGREDIENTS:

ALOE BARBADENSIS LEAF JUICE, WATER/AQUA/EAU, GLYCERIN, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, LIMONENE, C12-15 ALKYL BENZOATE, CETEARYL OLIVATE, SORBITAN OLIVATE, IMPERATA CYLINDRICA ROOT EXTRACT, MAGNESIUM ASCORBYL PHOSPHATE, PPG-12/SMDI COPOLYMER, TETRAHEXYLDECYL ASCORBATE, GLYCERYL STEARATE, PEG-100 STEARATE, CETYL ALCOHOL, DIMETHICONE, DI-PPG-2 MYRETH-10 ADIPATE, STEARIC ACID, PHENOXYETHANOL, ETHYLHEXYL METHOXYCINNAMATE, PANTHENOL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, XANTHAN GUM, CAPRYLYL GLYCOL, BUTYLENE GLYCOL, TOCOPHERYL ACETATE, GLYCINE SOJA (SOYBEAN) STEROLS, LINOLEIC ACID, PHOSPHOLIPIDS, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SQUALENE, PROPYLENE GLYCOL, ETHYLHEXYLGLYCERIN, GLUCOSAMINE HCL, HEXYLENE GLYCOL, LINOLEAMIDOPROK5PYL PG-DIMONIUM CHLORIDE PHOSPHATE, PEG-8, PISUM SATIVUM (PEA) EXTRACT, CITRUS NOBILIS (MANDARIN ORANGE) PEEL OIL, DIPOTASSIUM GLYCYRRHIZATE, PHYLLANTHUS EMBLICA FRUIT EXTRACT, STEARYL GLYCYRRHETINATE, BAMBUSA VULGARIS LEAF/STEM EXTRACT, TOCOPHEROL, MAGNESIUM ALUMINUM SILICATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, DISODIUM EDTA, EUGENIA CARYOPHYLLUS LEAF OIL, YEAST POLYSACCHARIDES, SODIUM HYALURONATE, GLYCERYL POLYMETHACRYLATE, CARBOMER, EUGENOL, ASCORBYL PALMITATE, CITRIC ACID, BENZOIC ACID, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, ASCORBIC ACID, SODIUM LACTATE, POLYSORBATE 20, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, SPIRAEA ULMARIA FLOWER EXTRACT, TAURINE, CORALLINA OFFICINALIS EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, CENTELLA ASIATICA FLOWER/LEAF/STEM EXTRACT, CENTELLA ASIATICA EXTRACT, POTASSIUM SORBATE, BHT, ACETYL HEXAPEPTIDE-8, DARUTOSIDE, PALMITOYL PENTAPEPTIDE-4, ARGININE, LEUCINE, LYSINE, SODIUM BENZOATE, VALINE, PALMITOYL TRIPEPTIDE-1.

*We at Image Skincare strive to keep ingredient lists on this website as accurate as possible. However because ingredients are subject to change, we cannot guarantee that these lists are complete, up-to-date and/or error-free. For an accurate listing of ingredients in each product, please refer to your product packaging

Read FAQs

VITAL C hydrating anti-ageing serum

£105.00

Who It's For

A potent, multi-form vitamin C complex helps fight the look of dullness, dark spots and uneven tone for visibly brighter, more radiant-looking skin. Hyaluronic acid helps lock in moisture, quenching dry skin and leaving it soft, supple and replenished.

Dull skin: for skin that needs a brightening boost from vitamin C
Early signs of aging: for the first appearance of fine lines, wrinkles and firmness loss
Dry, dehydrated skin: for skin with redness or dryness in need of lasting hydration

“This product was recommended to me by my esthetician. I have always been cautious of Vitamin C because I have sensitive, rosacea prone skin. This is the only serum my skin has been able to tolerate without having a reaction.”

Melinda J. Verified Buyer

Clinical Results

Before

After

Most vitamin C serums rely on a single form of the ingredient. VITAL C is built on four. By combining ingredients, the formula delivers vitamin C across the skin's surface layers for broader, more balanced brightening and antioxidant support than any one form alone.

20%

Improves hydration by 20%*

89%

of users agreed that the product brightens the skin*

89%

of users agreed that the product soothes dry skin*

20%

Decreases the appearance of fine lines and wrinkles by 20%*

100%

of users agreed that skin feels smoother*

*Based on a 4-week clinical study and consumer panel of 35 participants ages 25 – 55 with daily application of VITAL C hydrating anti-ageing serum. All photos taken at a third-party independent clinical testing laboratory. Photos have not been retouched. Study data on file with Image International Manufacturing, LLC.

How to Use

Step 1

Prep

After cleansing, apply to clean, dry skin on the face, neck, and décolleté.

Step 2

Apply

Dispense 1–2 pumps and gently smooth over the skin using upward, outward strokes.

Step 3

Finish

Allow the serum to absorb completely before applying moisturizer. In the morning, follow with SPF.

* For morning and evening use

Complete your regimen

Cleanse

AM/PM: Clear the surface to prepare the skin.

VITAL C hydrating facial cleanser

£40.00

Hydrating vitamin cleanser that refreshes and softens skin

Treat

AM/PM: Deliver actives where the skin needs them most.

VITAL C hydrating anti-ageing serum

£105.00

Best-selling daily vitamin C serum

Protect

AM: Shield against UV & envirnomental stressors.

DAILY PREVENTION Pure Mineral Hydrating Moisturiser SPF 30

£62.00

Hydrating mineral broad-spectrum sunscreen

Repair

PM: Replenish, firm & restore skin.

VITAL C hydrating repair crème

£113.00

Nourishing vitamin C crème for intensive hydration

FAQs

What is a vitamin C serum?

A vitamin C serum is a concentrated skincare formula designed to help brighten, hydrate and defend against visible signs of aging. Our bestselling VITAL C hydrating anti-aging serum takes vitamin C skincare to the next level with a daily dose of hydration and radiance. Formulated to help combat redness and dehydration, this iconic serum leaves skin looking brighter and feeling smoother and more hydrated. In a clinical study, 100% of users agreed that it hydrates the skin and skin feels smoother, while 89% agreed that it brightens the skin.*

It’s a go-to for dull, dry or tired-looking skin and anyone looking to maintain a healthy, radiant-looking complexion.

When should I use a vitamin C serum?

Vitamin C serum can be used as part of your daily skincare routine. Apply VITAL C hydrating anti-aging serum to cleansed skin in the morning before moisturizer and broad-spectrum SPF. Its hydrating, brightening formula makes it an ideal daily step for helping skin look smoother, healthier and more radiant.

What does a vitamin C serum do for your skin?

Vitamin C serum helps brighten, hydrate and improve the appearance of dull, tired-looking skin while supporting a smoother, more radiant complexion. VITAL C hydrating anti-aging serum is formulated to help combat redness and dehydration in one daily dose, making it an ideal choice for dry, dull skin and early signs of aging.

Can I use this serum with retinol?

Yes. VITAL C hydrating anti-aging serum can be incorporated into a routine with retinol. We recommend using VITAL C in the morning and your retinol product in the evening. Always follow with broad-spectrum SPF during the day.

Explore our AGELESS+ retinol collection

Do I need this serum if I already use a VITAL C moisturizer?

Yes. Serums and moisturizers play different roles in your skincare routine. VITAL C hydrating anti-aging serum delivers targeted ingredients to help brighten, smooth and hydrate the skin, while your VITAL C moisturizer helps replenish and lock in moisture. Layering them together gives your skin the benefits of both for a hydrated, healthy-looking glow.

Overall rating: 4.684657 / 5 from 2594 reviews.

AI Generated Review Summary

Customers love the VITAL C hydrating anti-ageing serum for its ability to soften wrinkles, provide excellent hydration, and improve skin texture. The product is praised for its lightweight, creamy texture and energizing aroma. Users report noticeable improvements in skin appearance and feel, with many noting a youthful and balanced look.

Summary topics

Skin Feel (24%): A significant number of customers remarked that their skin feels great and looks amazing after using the product.
Hydration (4%): Customers appreciated the hydration provided by the product, with many expressing their love for it.
Fine Lines (3%): Customers expressed appreciation for the excellent for fine lines, which helps brighten and moisturize.
Visible Difference (4%): It was reported by customers that they noticed a huge difference in their skin after using the product.
Aroma (26%): A significant number of customers loved the smell, describing it as great, amazing, and lovely.

Review topics: ["color","feels","packaging","issues","husband","skin","results","smells","looks","face","hydration","delivery","texture","size","weight","price","glow","spots","improvement","serum","consistency","fragrance","quality","difference","bottle","aroma","ingredients","lines","breakouts","amount"].

Review highlights

"Love the smell, love the texture, and feel like I see results immediately." — Stephanie W.
"It goes on smooth, makes my face feel smooth and plump and smells really good!" — Stacy
"I love that it's light weight, nongreasy and my skin looks and feels smooth and flawless!!" — Seay S.

Reviews

Best vitamin C serum at an affordable cost

"Love this serum and the entire vital C line. I used C and E Fuerilic By skin ceuticles at a very high cost that was unaffordable. The Vital C is as good and affordable"

— Catherine C. (5/5)

Excellent product!

"The smell of these Vit C products is amazing! Feel like it will produce healthy skin."

— Jan F. (5/5)

Image Vital C

"Love all the image products. However the vital C is one of my favorites. I love the smell too."

— Mary G. (5/5)

Hydrating serum

"I love the hydrating serum - it is not greasy at all and makes my face feel great!"

— Debbie M. (5/5)

It’s been over three weeks since I got my product that I

"Very unhappy"

— Dianne G. (5/5)

Nice product.

"Nice serum, lightweight, smells good."

— Jeanette P. (4/5)

Love this serum

"Hydrating and smooth although I still have wrinkles!"

— Clare W. (5/5)

It smells lovely, has a

"It smells lovely, has a nice texture and absorbs well. I liked it."

— Angelina K. (5/5)

Lines and Wrinkles

"This vital c is the best for hydration for your face!! It also covers up fine lines and wrinkles. Love it…."

— Pamela w. (5/5)

Fantastic serum

"I love using this serum everyday because it leaves my skin feeling so hydrated and ready for even more moisture. It also smells delicious! I definitely recommend it if you're curious about it."

— Kerry Q. (5/5)

Q&A

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